In 2022 B Corporation has named KeepCup one of the Best for the World in the environment impact category for the third consecutive year — and in 2026, we're going back through the process under the most rigorous B Corp standards to date.

That's not a concern. It's the point.

The Score

Our most recent B Impact score is 107.4. Up from 93.4 in 2016 and 83.8 in 2014. The Australian and New Zealand average sits between 90 and 92. The global average is 96.6.

Best for the World recognises B Corps that score in the top 5% of their employee size group globally across five impact areas: employees, customers, community, suppliers, and environment. The list is not self-reported — it's audited. View KeepCup's B Corp profile.

What's Changing in 2026

B Corp is rolling out its most significant standards update in the certification's history. Version 6 raises the bar across every impact area and introduces new requirements that businesses must meet — not just score points toward.

Topic minimums — businesses must now demonstrate minimum performance in specific areas including climate, living wages, and human rights. A high overall score is no longer enough if critical areas fall short.

Climate accountability — stronger requirements around emissions measurement, reduction targets, and transition planning. Carbon neutral commitments need to be backed by verified plans, not intentions.

Human rights due diligence — deeper scrutiny of supply chains, including tier two and three suppliers. Relationships and contracts are no longer sufficient — the impact needs to be traceable.

Stakeholder governance — greater emphasis on how businesses formally account for the interests of workers, communities, and the environment in decision-making — not just shareholders.

The minimum passing score remains 80. But meeting the topic minimums is now non-negotiable regardless of overall score. For businesses that have been coasting on legacy certification, 2026 is a reckoning. For businesses that have been doing the work, it's a verification.

Why the Harder Standard Matters

The criticism of B Corp certification has always been that a high enough score in one area can mask weakness in another. Version 6 closes that gap — you can't offset a poor climate record with great employee policies.

KeepCup has been building toward this kind of accountability since 2014. The score has gone up every cycle not because the criteria stayed the same, but because they got harder and the business kept pace.

The 2026 renewal is an opportunity to verify that publicly.

What We're Going Into It With

The environment


Melbourne and London hubs running entirely on solar. Excess power fed back to the grid through Planet Ark Power's eleXsys system. Rainwater harvesting across both hubs. A full life cycle assessment completed with Edge Environment — comparing KeepCup products against single-use and other multi-use alternatives. [Read the full report →]

Carbon neutral target: 2025. The 2026 renewal will verify progress against it.

Suppliers
Local manufacturing wherever possible. Direct relationships across the supply chain — some going back to 2009. Supplier Code of Conduct based on the Ethical Trading Initiative Base Code, re-signed annually. Every order hand-assembled in local hub warehouses.

The new human rights due diligence requirements mean going deeper into the supply chain than previous certifications required. We're already in that process.

People
Certified living wage employer. Female-owned and led — more than 50% of the global leadership team are women. Staff paid to volunteer as standard practice.

Through 1% for the Planet 1% of global annual revenue goes to environmental causes like the Bob Brown Foundation. Together with customers, KeepCup has helped enable over 800 cleanups and the removal of 5 million pieces of waste from rivers, oceans, and coastlines.

The Product Is Still the Brief

Every operational decision comes back to the same question: does this make reuse easier? The B Corp score reflects the answer — not as a marketing position, but as a verifiable, audited fact about how the business operates.

Version 6 asks harder questions. We're ready to answer them.

KeepCup is a certified B Corp and a member of 1% for the Planet.

Shop the full KeepCup range >Read the KeepCup life cycle assessment >Learn more about the new B Corp standards >