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1% for the Planet

KeepCup commits to 1% for the Planet

Since our launch over 10 years ago we’ve seen growing global momentum in reduction and reuse – plastic straws, single-use plastic bags, disposable cups and cutlery being banned by individuals, businesses and governments.

Continued decisive action is required by business and by government to reduce the systemic waste and consumption that is destroying ecosystems and committing our descendants to a bleak future.

In 2019 we became a member of 1% For The Planet and committed to donating at least 1% of our global revenue to environmental causes. We’ve had lots of great partnerships over the years, including with OzHarvest and our ongoing Sea Shepherd partnership. Joining 1% for the Planet reinforced and formalised our commitment to environmental giving, for our team, our customers and our partners.

We do not support the idea of “charity” as the mechanism to absolve corporations of community and environmental responsibility. Too many businesses create a problem to deliver profit and then give to charities as a veneer of corporate responsibility. Our pledge to provide 1% of revenue, in cash and in kind, sits within our broader commitment to do business better.

In becoming members of 1% for the Planet we’ve joined a global movement of businesses - over 2,000 organisations in more than 45 countries - committed to donating revenue, not just ‘profit’, to deliver good environmental outcomes. 1% for the Planet screens and ratifies the environmental organisations we support, providing a third-party tick of approval that confirms we’ve put our money where our mouth is. Since 2002 more than US$225 million has been donated by 1% for the Planet members.

Thank you for the support and custom that has allowed us to get to this amazing place of privilege and responsibility. We want to continue to do right by the support of those that got us here. Here’s to you, the everyday changemakers.

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